Persona Blend: SWW Beef Rub

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📜 Certificate of Essence:
SWW Beef Rub
Blend Recipe:
Ground Black Pepper, Garlic, Onion, Ancho Chile, Granulate Sugar, Yellow Mustard Seed, Kosher Salt
🔥 The Story Behind the Blend:
SWW Beef Rub was born from the primal need to respect and elevate the sacredness of beef. Not to overpower—but to accompany, ignite, and embolden it. Imagine smoky mornings at a pit, the sizzle of cast iron, or the low thrum of a smoker. This blend doesn’t shout. It growls. It lingers in the bark of a brisket, weaves into the fibers of tri-tip, and leaves behind a memory of mastery.
This rub is the trusted companion of serious beef lovers. It honors tradition while pressing flavor forward, a fusion of grit, warmth, and culinary precision.
Recipe Ideas:
🥩 Recipe 1:
Cast Iron Tank Steak
🔥 A crusty, pan-seared tribute to true grit.
Ingredients:
- 1.5 lb ribeye steak (1–1.5 inch thick)
- 1 tbsp SWW Beef Rub
- 1 tbsp ghee or avocado oil
- Optional: 1 garlic clove, smashed; rosemary sprig
Instructions:
- Pat steak dry and coat with SWW Beef Rub. Let rest 20 minutes.
- Heat cast iron skillet over high heat with oil until shimmering.
- Sear steak for 2.5–3 minutes per side. Add garlic and rosemary if desired.
- Rest 5–10 minutes before slicing against the grain.
🍖 Recipe 2:
Oven-Smoked Beef Ribs
🔥 Low and slow meets bold and crusty bark.
Ingredients:
- 3 lb beef short ribs
- 3 tbsp SWW Beef Rub
- 1 tbsp yellow mustard
- Optional: wood chips for smoke aroma (oak or mesquite)
Instructions:
- Rub ribs with mustard, then coat evenly with SWW Beef Rub.
- Let sit 1 hour or overnight. Preheat oven to 275°F.
- Place ribs on rack in roasting pan. Add water to bottom tray.
- Roast uncovered for 3.5–4 hours or until pull-apart tender.
- Rest 15 minutes and slice between bones.
🍔 Recipe 3:
Backyard Smash Burgers
🔥 Charred edges, juicy inside, spice-forward flavor.
Ingredients:
- 1 lb 80/20 ground beef
- 2 tsp SWW Beef Rub
- Burger buns, cheese, and toppings of choice
- Butter or oil for skillet
Instructions:
- Divide beef into 4 loose balls (do not overwork).
- Heat cast iron over medium-high with a touch of oil.
- Place ball on skillet, press flat with spatula. Sprinkle with SWW Beef Rub.
- Cook 2–3 minutes per side. Add cheese in final 30 seconds.
- Toast buns and assemble burgers with your favorite toppings.
🌿 Vitality Profile of SWW Beef Rub
Coarsely Ground Black Pepper – “The Edge”
Vitality: Supports digestion and circulation
Energy Symbolism: Protection, clarity, fire
Psychedelic Tie: Cuts through heaviness and energizes presence
Garlic Powder – “The Anchor”
Vitality: Anti-inflammatory, immune booster
Energy Symbolism: Grounding, ancient power
Psychedelic Tie: Channels primal earth wisdom
Onion Powder – “The Gentle One”
Vitality: Cardiovascular support, anti-oxidant rich
Energy Symbolism: Harmonizer, softness within strength
Psychedelic Tie: Whisperer of depth and comfort
Ancho Chile Powder – “The Ember”
Vitality: Rich in vitamins A & C, boosts metabolism
Energy Symbolism: Smoldering insight, shadow magic
Psychedelic Tie: Evokes the mystery of smoked roots and tribal heat
Granulated Sugar – “The Crust”
Vitality: Quick fuel for the sear; browning agent
Energy Symbolism: Sweetness of creation
Psychedelic Tie: Invokes memory, craving, and human warmth
Mustard Powder – “The Spark”
Vitality: Digestive stimulant, circulatory boost
Energy Symbolism: Quickening, awakening
Psychedelic Tie: The nerve that jolts you alive
Kosher Salt – “The Alchemist”
Vitality: Electrolyte balancer, flavor integrator
Energy Symbolism: Sacred clarity, crystal consciousness
Psychedelic Tie: The invisible hand that elevates all
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