About

About Chef Heart

The world is changing faster than ever. Artificial Intelligence is transforming industries overnight. Consumers expect personalization in everything—from the ads they see to the playlists they hear. But there’s a problem: personalization has too often come at the cost of privacy, authenticity, and human connection.

And nowhere is that more obvious than in the food world.

The Problem the Spice Industry Doesn’t Want to Talk About

For decades, the spice trade has been dominated by mass-production giants. The model is simple:

  • Produce in huge batches for scale, not quality.
  • Pad blends with fillers, GMOs, and preservatives for shelf life, not freshness.
  • Lock chefs, restaurants, and retailers into high minimum orders and long wait times.

It’s efficient for them—but it’s broken for the people who actually care about flavor.

Chefs are left with stale jars that have traveled halfway around the globe over years, not weeks. Retailers are forced into “take it or leave it” agreements that kill creativity. And customers? They never taste the full vibrancy of what spices were meant to be.


The Turning Point

But just as AI has made personalization the new standard in tech, a new standard is emerging in flavor.

Chef Heart was built for such a time as this.

We’ve created a revolutionary blueprint that combines the demand for personalization with the integrity of local, small-batch craft. And we’ve done it without harvesting a single byte of personal data.


The Chef Heart Model

We put spice production back where it belongs—inside communities.

Our local spice studios create fresh, custom blends on demand:

  • No minimum orders.
  • No upfront costs.
  • No additives or fillers.


Chefs can walk in with a flavor vision and walk out with a branded blend in their hands. Retailers can launch a private-label spice line without betting the farm on inventory. And every jar can tell a story—their story—directly to the customer.

It’s the same personalization revolution that AI is driving in tech—except we’re doing it with taste, authenticity, and human connection.


Why Now Matters

The timing is everything.

  • AI has made personalization an expectation. People now assume products and services will be tailored to them.
  • Consumers are demanding transparency. They want to know what’s in their food, who made it, and where it came from.
  • Local production is having a renaissance. From craft beer to farmers’ markets, customers are choosing fresh, local, and ethical over mass-produced.


Chef Heart is where these trends converge.


The Movement We’re Building

This isn’t just about spices—it’s about flipping the system.
It’s about giving chefs, retailers, and creators the power to control their flavor, their brand, and their story.

Every local spice studio is a hub of creativity, collaboration, and culinary innovation. Each one produces blends that travel only a few miles from studio to plate—preserving every ounce of freshness and every note of flavor.

And just like AI is making information more human-centered, Chef Heart is making flavor more human-centered—without surveillance, without data harvesting, without compromise.


The Call to Action

The spice game has been rigged for too long. But now, there’s a blueprint for a better way.

Fresh. Local. Personal.
No minimums. No fees. No stale jars.

Chef Heart is here to put the power of flavor back in your hands.
Because in an age when everyone is talking about personalization, it’s time we brought it back to the table—literally.


Chef Heart
 Fresh Flavor. Your Story. No Compromise.

🔥 Why Our Blends Are Different

At Chef Heart, we don’t just sell spices - we bottle story, soul, and sensory alchemy.

Most people reach for single spices to “add flavor.”


We create multi-layered blends that awaken your meals with harmony, balance, and boldness — taking your dish from ordinary to unforgettable. Our rubs and culinary blends are crafted to enhance every element of your food, combining taste profiles you’ve likely never experienced before — all thanks to our proprietary grind-to-flavor technique.


This isn’t just spice. It’s culinary composition.


🎭 The Art of Persona Blends™

With our Persona Blends, flavor becomes personal.


Each one is a narrative — a mood, a moment, a message — transmuted into taste. Whether sparked by our Spice Wizard or reverse-engineered from someone's spirit, Persona Blends are more than flavor profiles… they’re flavor identities.


They invite you to:

  • Cook with intention.
  • Serve with connection.
  • Express yourself through spice.


From tranquil sages to fiery rebels, every Persona Blend lets you turn your meal into a living art piece — a dish with depth, meaning, and mood.


🌶️ Why Choose Chef Heart?

  • ✅ No fillers, GMOs, or additives — just pure, potent ingredients.
  • ✅ Bold, complex blends crafted by flavor alchemists.
  • ✅ Exclusive profiles you won’t find on any store shelf.
  • ✅ A story behind every bottle — and a purpose behind every pinch.


✨ From Ingredients to Impact

You’re not just seasoning your food.


 You’re summoning soul.



At Chef Heart, we help you turn cooking into connection — one handcrafted blend at a time.

James Craddock

Founder, Presdent & CEO

William (Ralph) Swinney

Chef Heart Co-Founder

Christopher Freel

Board Member, Director of Technology

Donna Corson

Secretary & Business Director

Our Production Process

Working Together

Create your own blends
Share your blends with the world
Make a commission
Get creative

Hello, we are James & Ralph

Welcome to our Chef Heart
Friendship Pod

We're building what we call a Friendship Pod because it's more than just a way to connect—it's an innovative approach that merges technology, community, and shared success. Our vision extends beyond just creating bonds; we're laying the groundwork to bring our community onto the blockchain, unlocking unique opportunities for everyone involved.

Join us, and let's embark on this extraordinary journey together.

We owned a spice business just before COVID but then, the world changed and we needed to change with it. So we set out to build a Web3 token community called, a "Friendship Pod." A holistic health & fitness community with a web portal and crypto tokens, providing engaging resources to lose weight, get fit, and feel great.


The result was the Chef Heart Community Friendship Pod... and it's amazing!


Registered guests receive a free dashboard of tools that help you eat nutritiously and achieve your fitness goals, a cooking tutorial called "The Art of Spice, and more" all while earning crypto tokens and other benefits along the way.


Vetted members enjoy replenished personal spices, access to a personal fitness trainer, regular crypto token disbursements, and more.

From at-home or restaurant chefs to body-builders & athlete's, we created this community full of unique tools and proven solutions to support and encourage your heath & fitness goals and are committed to making it even better as we grow and evolve with you. Simply register as a guest to begin your journey. You'll love it with your whole... Chef Heart!

Mission & Vision

Chef Heart – The Future of Personalized Spice Blends

Chef Heart is an innovative spice company dedicated to personalized spice blends, bringing artistry, science, and storytelling into the culinary world. As a DBA of Marble Media, Inc., Chef Heart operates as a privately held C-corp, leveraging AI-driven persona mapping, custom blend development, and high-quality, fresh ingredients to redefine how people experience flavor.

1. Mission & Vision

Chef Heart’s mission is to transform the spice industry by offering custom-tailored blends that align with individual flavor preferences, emotions, and cultural connections. It seeks to become the leading personalized spice brand by integrating AI-powered persona profiling with artisanal spice craftsmanship.

2. Business Model & Products

Chef Heart offers a unique product line that caters to restaurants, fundraisers, private labels, and retail customers, focusing on:

  • Persona Blends – AI-driven, personalized spice blends based on psychological and sensory preferences.
  • Bulk Restaurant Spices – Fresh, high-quality spices tailored to culinary professionals.
  • Private Label Rubs – Custom blends branded for chefs, restaurants, and specialty retailers.
  • Fundraiser Packs – Specially curated 2 oz blends for school and community fundraising events.
  • Retail Collections – Signature and seasonal blends for consumers looking for unique flavor experiences.

3. Key Differentiators

Chef Heart stands apart from traditional spice brands by focusing on:

  • AI-Powered Personalization – Using Personaware™ technology to match customers with their ideal spice profiles.
  • Ultra-Fresh Ingredients – Prioritizing freshness to enhance aroma, flavor, and shelf life.
  • Story-Infused Blends – Creating deep emotional and cultural connections through flavors.
  • Premium Small-Batch Production
  • Ensuring high-quality control and consistency.

4. Production & Compliance

Chef Heart’s operations include:

  • A WSDA-certified production facility ensuring compliance with food safety regulations.
  • Nutrasoft integration for inventory tracking, order processing, and recipe management.
  • A three-step quality control process ensuring product consistency and safety.
  • No fillers or GMO's ever! Only fresh spices, ground to order.

5. Market & Expansion Plans

With an initial investment of $38,000, Chef Heart has scaled quickly by:

  • Expanding into major grocery stores, high-end restaurants and private-label partnerships.
  • Developing interactive retail experiences through Blueprint stores where customers can explore AI-driven flavor matching.
  • Introducing licensed production and retail storefronts , allowing us to maintain the personal and connected nature of our business model of Chef Heart spice blends.

6. Investment & Growth Strategy

Chef Heart is actively seeking investors to participate through private equity shares to fuel expansion.  We are also licensing our brand and business model by selling "routes" to accommodate demand.

Key growth areas include:

  • Retail and eCommerce expansion
  • Strategic partnerships with chefs, restaurants, and fundraisers
  • Enhanced AI-driven blend customization technology

Conclusion

Chef Heart is redefining the spice industry by fusing AI, personalization, and high-quality ingredients. It’s not just about selling spices—it’s about crafting experiences, emotions, and memories through flavor. Whether you’re a home cook, a top chef, or a food entrepreneur, Chef Heart offers a taste of something truly unique.

Restaurants & Professional

Click here to Learn More about how you can offer your own BRANDED custom spice & sauce blends.

Testimonials

Ann Grover

I cannot express the gratitude I have for you and Ralph. What you are doing for my grandson is beyond anything I could ever imagine. This is so exciting for not only myself but for Landen. He truly is a special kid and is deserving of this. I can’t thank you enough!!!

★★★★★

Gary and Amy Darley

We had the privilege of attending one of Chef Hearts persona tasting events and used Grandma's Blend and Methow Meadows to create an amazing butternut squash soup the next day. Very happy with our new found flavors!

★★★★★

Laura

Chef Hearts’ event was a culinary delight! We used their Wildflower Essence and Blue Sky Spice blends in a grilled chicken dish, and it turned out absolutely delicious. These blends have taken our cooking to the next level!

★★★★★

Chris Parker

We’ve been using Chef Heart’s Persona Blends for our home-cooked meals, and we couldn’t be happier with the flavors. The Smoky Maple blend added the perfect kick to our barbecue chicken—absolutely delicious!

★★★★★

Sarah Wallace

Chef Heart’s spice blends have taken our family meals to the next level. We tried their Rustic Herb mix in a stew, and the flavors were so rich and balanced. It’s like having a professional chef in the kitchen!

★★★★★

Ann Grover

I cannot express the gratitude I have for you and Ralph. What you are doing for my grandson is beyond anything I could ever imagine. This is so exciting for not only myself but for Landen. He truly is a special kid and is deserving of this. I can’t thank you enough!!!

★★★★★

Gary and Amy Darley

We had the privilege of attending one of Chef Hearts persona tasting events and used Grandma's Blend and Methow Meadows to create an amazing butternut squash soup the next day. Very happy with our new found flavors!

★★★★★

Persona Blend

COE's

Certificate of Essence

Oatman, Arizona

December 15, 2025
Walter's Bite and Betty Pea's Kick Spice Blends represent the tenacity and charm of Oatman, AZ

Seasons of Champagne

December 2, 2025
🎁 Certificate of Essence: Seasons of Champagne Blend Name: Season of Champagne Tagline: “Raise every meal to a toast.”  Blend Essence & Character: Brightness & Citrus: A lively burst of lemon peel — the “golden rind” that awakens the senses, like sunlight meeting the glass. Herbal Elegance: Layers of basil, rosemary, marjoram, parsley — verdant whispers of meadow and vine, grounding the sparkle in earthy calm. Subtle Heat & Spice: White and pink peppercorns — gentle fire and floral warmth, a soft heartbeat beneath the effervescence. Savory Soul & Balance: Minced garlic and Herbes de Provence sea salt — a savory backbone that contrasts and frames the lighter florals and citrus. Sweet Lift: Granulated honey — a tender thread of warmth that softens sharper notes, like warmth in laughter. Floral Whisper: Lavender — delicate perfume, like petals floating in champagne foam. Deep Warmth: Coriander and allspice — the subtle underpinning of earth, warmth, and spice, like the echoes at the bottom of the glass. Elegant Tang: Champagne vinegar powder — ethereal acidity that lifts the blend, giving it a gentle zing and a refined finish. This is not just a seasoning — it’s a sensory celebration.

Secret Santa Rub

November 25, 2025
🎁 Certificate of Essence: Secret Santa Rub Welcome to the Certificate of Essence— a unique and innovative approach, using color theory and narrative elements, to capturing the true essence of a persona through the art of spice blending. 🌈 Personaware™ Profile for this Secret Santa Rub: Color : 🎁 Cranberry Ember Hex Code : #aa4455 Meaning : A rich, warm, smoky red. Symbolizes tradition, comfort, a touch of rebellion (thanks, chili flakes), and an embrace of festive creativity. Blend Recipe: Paprika, Spanish; Garlic, Minced; Onion, Minced; Cumin, Whole; Mustard Yellow, Whole Seed; Red Chili Pepper Flakes; Oregano Mediterranean, Whole; Sugar, Raw  🔥 Flavor Profile Smoky – from paprika and cumin Savory – from garlic and onion Spicy – from chili flakes and mustard seed Sweet – from raw sugar Herbal – from Mediterranean oregano
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