About

About Chef Heart

Fresh Ingredients

Innovative Community

High Quality

Custom Labelling

James Craddock

Founder, Presdent & CEO

William (Ralph) Swinney

Chef Heart Co-Founder

Christopher Freel

Board Member, Director of Technology

Donna Corson

Secretary & Business Director

Working Together

Create your own blends
Share your blends with the world
Make a commission
Get creative

Hello, we are James & Ralph

Welcome to our Chef Heart
Friendship Pod

We're building what we call a Friendship Pod because it's more than just a way to connect—it's an innovative approach that merges technology, community, and shared success. Our vision extends beyond just creating bonds; we're laying the groundwork to bring our community onto the blockchain, unlocking unique opportunities for everyone involved.

Join us, and let's embark on this extraordinary journey together.

We owned a spice business just before COVID but then, the world changed and we needed to change with it. So we set out to build a Web3 token community called, a "Friendship Pod." A holistic health & fitness community with a web portal and crypto tokens, providing engaging resources to lose weight, get fit, and feel great.


The result was the Chef Heart Community Friendship Pod... and it's amazing!


Registered guests receive a free dashboard of tools that help you eat nutritiously and achieve your fitness goals, a cooking tutorial called "The Art of Spice, and more" all while earning crypto tokens and other benefits along the way.


Vetted members enjoy replenished personal spices, access to a personal fitness trainer, regular crypto token disbursements, and more.

From at-home or restaurant chefs to body-builders & athlete's, we created this community full of unique tools and proven solutions to support and encourage your heath & fitness goals and are committed to making it even better as we grow and evolve with you. Simply register as a guest to begin your journey. You'll love it with your whole... Chef Heart!

Mission & Vision

Chef Heart – The Future of Personalized Spice Blends

Chef Heart is an innovative spice company dedicated to personalized spice blends, bringing artistry, science, and storytelling into the culinary world. As a DBA of Marble Media, Inc., Chef Heart operates as a privately held C-corp, leveraging AI-driven persona mapping, custom blend development, and high-quality, fresh ingredients to redefine how people experience flavor.

1. Mission & Vision

Chef Heart’s mission is to transform the spice industry by offering custom-tailored blends that align with individual flavor preferences, emotions, and cultural connections. It seeks to become the leading personalized spice brand by integrating AI-powered persona profiling with artisanal spice craftsmanship.

2. Business Model & Products

Chef Heart offers a unique product line that caters to restaurants, fundraisers, private labels, and retail customers, focusing on:

  • Persona Blends – AI-driven, personalized spice blends based on psychological and sensory preferences.
  • Bulk Restaurant Spices – Fresh, high-quality spices tailored to culinary professionals.
  • Private Label Rubs – Custom blends branded for chefs, restaurants, and specialty retailers.
  • Fundraiser Packs – Specially curated 2 oz blends for school and community fundraising events.
  • Retail Collections – Signature and seasonal blends for consumers looking for unique flavor experiences.

3. Key Differentiators

Chef Heart stands apart from traditional spice brands by focusing on:

  • AI-Powered Personalization – Using Personaware™ technology to match customers with their ideal spice profiles.
  • Ultra-Fresh Ingredients – Prioritizing freshness to enhance aroma, flavor, and shelf life.
  • Story-Infused Blends – Creating deep emotional and cultural connections through flavors.
  • Premium Small-Batch Production
  • Ensuring high-quality control and consistency.

4. Production & Compliance

Chef Heart’s operations include:

  • A WSDA-certified production facility ensuring compliance with food safety regulations.
  • Nutrasoft integration for inventory tracking, order processing, and recipe management.
  • A three-step quality control process ensuring product consistency and safety.
  • No fillers or GMO's ever! Only fresh spices, ground to order.

5. Market & Expansion Plans

With an initial investment of $38,000, Chef Heart has scaled quickly by:

  • Expanding into major grocery stores, high-end restaurants and private-label partnerships.
  • Developing interactive retail experiences through Blueprint stores where customers can explore AI-driven flavor matching.
  • Introducing licensed production and retail storefronts , allowing us to maintain the personal and connected nature of our business model of Chef Heart spice blends.

6. Investment & Growth Strategy

Chef Heart is actively seeking investors to participate through private equity shares to fuel expansion.  We are also licensing our brand and business model by selling "routes" to accommodate demand.

Key growth areas include:

  • Retail and eCommerce expansion
  • Strategic partnerships with chefs, restaurants, and fundraisers
  • Enhanced AI-driven blend customization technology

Conclusion

Chef Heart is redefining the spice industry by fusing AI, personalization, and high-quality ingredients. It’s not just about selling spices—it’s about crafting experiences, emotions, and memories through flavor. Whether you’re a home cook, a top chef, or a food entrepreneur, Chef Heart offers a taste of something truly unique.

Restaurants & Professional

Click here to Learn More about how you can offer your own BRANDED custom spice & sauce blends.

Testimonials

Ann Grover

I cannot express the gratitude I have for you and Ralph. What you are doing for my grandson is beyond anything I could ever imagine. This is so exciting for not only myself but for Landen. He truly is a special kid and is deserving of this. I can’t thank you enough!!!

★★★★★

Gary and Amy Darley

We had the privilege of attending one of Chef Hearts persona tasting events and used Grandma's Blend and Methow Meadows to create an amazing butternut squash soup the next day. Very happy with our new found flavors!

★★★★★

Laura

Chef Hearts’ event was a culinary delight! We used their Wildflower Essence and Blue Sky Spice blends in a grilled chicken dish, and it turned out absolutely delicious. These blends have taken our cooking to the next level!

★★★★★

Chris Parker

We’ve been using Chef Heart’s Persona Blends for our home-cooked meals, and we couldn’t be happier with the flavors. The Smoky Maple blend added the perfect kick to our barbecue chicken—absolutely delicious!

★★★★★

Sarah Wallace

Chef Heart’s spice blends have taken our family meals to the next level. We tried their Rustic Herb mix in a stew, and the flavors were so rich and balanced. It’s like having a professional chef in the kitchen!

★★★★★

Ann Grover

I cannot express the gratitude I have for you and Ralph. What you are doing for my grandson is beyond anything I could ever imagine. This is so exciting for not only myself but for Landen. He truly is a special kid and is deserving of this. I can’t thank you enough!!!

★★★★★

Gary and Amy Darley

We had the privilege of attending one of Chef Hearts persona tasting events and used Grandma's Blend and Methow Meadows to create an amazing butternut squash soup the next day. Very happy with our new found flavors!

★★★★★

Persona Blend

COE's

Certificate of Essence

Persona Character Blend: Pip Drift

April 7, 2025
Instructions: Melt butter in a small pan. Add the spice blend and steep for 2–3 minutes. Stir in honey. Drizzle over warm baked goods or roasted vegetables.

Persona Character Blend: Amanda's Shadow

April 5, 2025
Ingredients and Essence Mapping for  Food Pairings

Persona Profile Blend: Southern Comfort

April 2, 2025
Instructions: Simmer smoked meat in broth for 20 minutes. Add greens and Southern Comfort Blend. Simmer 45–60 minutes. Stir in vinegar just before serving. Top with fresh cornbread crumbs.
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