Fitness

About These Projects

This project was particularly exciting because the client gave us a carte blanche. Do what you want to attract a new audience.

We used all forms of social media to meet the audience in their most comfortable locations, and talked in their own language.

Related Projects

Our Blogs

December 15, 2025
Walter's Bite and Betty Pea's Kick Spice Blends represent the tenacity and charm of Oatman, AZ
December 2, 2025
🎁 Certificate of Essence: Seasons of Champagne Blend Name: Season of Champagne Tagline: “Raise every meal to a toast.”  Blend Essence & Character: Brightness & Citrus: A lively burst of lemon peel — the “golden rind” that awakens the senses, like sunlight meeting the glass. Herbal Elegance: Layers of basil, rosemary, marjoram, parsley — verdant whispers of meadow and vine, grounding the sparkle in earthy calm. Subtle Heat & Spice: White and pink peppercorns — gentle fire and floral warmth, a soft heartbeat beneath the effervescence. Savory Soul & Balance: Minced garlic and Herbes de Provence sea salt — a savory backbone that contrasts and frames the lighter florals and citrus. Sweet Lift: Granulated honey — a tender thread of warmth that softens sharper notes, like warmth in laughter. Floral Whisper: Lavender — delicate perfume, like petals floating in champagne foam. Deep Warmth: Coriander and allspice — the subtle underpinning of earth, warmth, and spice, like the echoes at the bottom of the glass. Elegant Tang: Champagne vinegar powder — ethereal acidity that lifts the blend, giving it a gentle zing and a refined finish. This is not just a seasoning — it’s a sensory celebration.
November 25, 2025
🎁 Certificate of Essence: Secret Santa Rub Welcome to the Certificate of Essence— a unique and innovative approach, using color theory and narrative elements, to capturing the true essence of a persona through the art of spice blending. 🌈 Personaware™ Profile for this Secret Santa Rub: Color : 🎁 Cranberry Ember Hex Code : #aa4455 Meaning : A rich, warm, smoky red. Symbolizes tradition, comfort, a touch of rebellion (thanks, chili flakes), and an embrace of festive creativity. Blend Recipe: Paprika, Spanish; Garlic, Minced; Onion, Minced; Cumin, Whole; Mustard Yellow, Whole Seed; Red Chili Pepper Flakes; Oregano Mediterranean, Whole; Sugar, Raw  🔥 Flavor Profile Smoky – from paprika and cumin Savory – from garlic and onion Spicy – from chili flakes and mustard seed Sweet – from raw sugar Herbal – from Mediterranean oregano
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